With the improvement of the living standard of the general public and the diversification of lifestyles, the demand for bags for different scenarios and purposes is growing. For example, business travel, leisure travel, outdoor sports, etc., all need to use different types of bags. This report will start from the perspective of macro trends and consumer insights in the luggage industry, deeply analyze the competition in the industry, product opportunities in consumer scenarios, and provide future trend strategies for luggage enterprises.
I. Global Luggage Industry Market Size Maintains Steady Growth
According to the data, during the period from 2017 to 2023, the global luggage market size continued to expand, especially in 2023 reached 161.09 billion U.S. dollars; it is expected that the market size of the luggage market in the next five years will still maintain steady growth, and the CAGR is expected to maintain 8.0% in 2023-2028. The data show that from 2017-2023, China's luggage market size grew from 188.4 billion yuan to 234.9 billion yuan, with a CAGR of 3.2%.
II.the luggage industry sales channels to diversify the direction of development
Luggage sales are still more offline brick-and-mortar stores, 2023 luggage offline sales accounted for as high as 77.8%. However, with the rise of e-commerce, the proportion of online sales is also gradually increasing, enterprises have to expand online sales channels, the use of e-commerce platforms and social media for product promotion and sales, to open up innovative opportunities for the integration of bags and the Internet.
III.the core needs of consumers
For luggage products, the core needs of consumers are mainly focused on its functionality, aesthetics and cost-effective, while the pain points are related to specific product pricing, after-sales maintenance, to meet the personalized options and practicality. Therefore, the brand in the product design and service, need to focus on the target user needs and pain points, to accurately meet the expectations of consumers.
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