* Seasonal Sales Characteristics
Summer is the peak season for travel, pet owners treat their pets as “children”, of course, travel should be taken care of, and accordingly will drive the growth of pet travel-related categories, to South Korea, for example, August - September is the peak season for travel in South Korea, the search volume of pet bags in August doubled. In order to make overseas consumers feel more comfortable traveling with their pets, it is necessary to pay attention to the breathability function of the pet bag in summer and add warmth function in winter.
* Customized service
When it comes to personalized service, there is no better way to hit a consumer's pain point than on-demand customization. By customizing the bag for your pet, you can make it even more stylish when you take it out. In addition, the design of different themes will also attract the attention of overseas pooper scoopers, such as movies, animation, art and other thematic design, will add highlights to the ordinary pet luggage.
* Consumer Needs
1. Convenience: there should be enough pockets to hold extra snacks, toys and safety items。
2. Ventilation: The ventilation of the backpack is a lifeline for pets, which is related to their breathing when they are out and about.Pay special attention to the mesh panels in the dog and cat litter boxes, as well as the extra air holes in the clear portion of the bag.
3. Storage: Of course, consumers don't always take their cats around the world or roam city streets. When at home, they need a place to store their pet bag, preferably foldable, which allows them to keep it under their bed or in a small closet.
4. Comfort: While giving pets a comfortable environment to go out in, consumers also consider their own comfort. Carrying dogs and cats around means extra strain on the neck and shoulders. Be sure the straps are adjustable to better care for their pets while keeping themselves comfortable and safe.
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